Overview · P&L

Synced 2 min ago

Net profit (Jul)

$1,046

+11.1% MoM

Real gross margin

18.4%

founder believed 47%

Revenue (Jul)

$9,430

+5.9% MoM

AI-flagged SKUs

margin below 10%

Real-time unified P&L

Last 6 months · sample data

RevenueNet profit

Where July's costs went

Netted out of the $9,430 in revenue

COGS$3,772

Shopify + payment fees$1,210

Ad spend$2,340

Shipping (net of charged)$640

PK withholding + FX drag$422

Founder-blindness check — Zainab estimated a 47% margin from her Shopify dashboard. Netting actual ad spend, fees, and PK withholding, her real gross margin this month is 18.4%.